Our Leadership Team

Joe LI
Chief Executive Officer

Joe Li is the CEO and founder of the EIC Group. Joe established the EIC business in 2000 in Guangzhou and has led the expansion of the office network across China in 20 main cities. As early as 1992 Joe became involved with international education participating in establishing the State owned Guangzhou Overseas Study Service Centre and worked at the Centre from 1997-2000 as Chief Consultant and then Deputy Director. Joe is a graduate of the Qinghua University Faculty of Architecture and a qualified architect.. His passion for education finally overcame his love of architecture in the late 1990s and he now focuses only on building a great education business. Joe leads the management team and continues to focus on core business growth, mergers and acquisitions and new business areas.

Tauriss LI
Vice President

Tauriss is one of the founders of the EIC Group and entered the international education industry in 1999. She has supported the growth of the business from the initial team of 10 to the current team of more than 1200 staff. Tauriss was instrumental in the development of our UK and European programs and has taken project management, marketing, international development, branch management roles within the business. Tauriss is a highly creative marketer taking the Group from a regional player to the leading national agency and major education brand in China. Tauriss has liaised extensively with our leading global university partners, the cultural and educational branches of governments and embassies and has actively contributed to industry forums. She currently focuses on company operations, developing strong management and compliance systems, and strengthening our capacity to deliver a great customer experience.

Zhao Yu ZHENG
Deputy General Manager - EIC Training

Zhaoyu Zheng is the Deputy General Manager of EIC Training responsible for the operations of the 8 EIC Training centres in Guangzhou, Shenzhen, Beijing, Jinan, Changsha and Zhuhai. Zhaoyu joined EIC in 2010 after 3 years in Anfu Education investments with a key role in due diligence and mergers and acquisitions. Prior to Anfu, Zhao spent 5 years in New Oriental Education is key operation roles as Assistant Director of the high school training division and as a Center Director. Zhaoyu has a Phd in economics from Beijing Normal University, a Masters in Public Administration from Beijing University and a Bachelor Degree from the Beijing Foreign Languages University majority in international business and English.

Chris FRANCIS
Strategic Development Director

Chris Francis is the Strategic Development Director with the EIC Group with key responsibilities in business partner development and strategic development. Chris leads a team with a focus on strengthening our relationships with key University partners and expanding the business into new areas in academic management and delivery. Chris was previously Regional Director for Study Group in China with over 11 years’ service with the company in roles in China and Australia. Prior to joining Study Group Chris previously held positions mostly in student service roles at RMIT and UTS universities in Australia. Chris is a graduate of the University of Melbourne and a fluent Chinese speaker having studied Chinese for 3 years at East China Normal University (1993) and Yunnan Normal University (1995-97).

Alex ZHANG
Deputy General Manager, Study Abroad Division
Chief Marketing Director

Alex Zhang is the  Marketing Director of the EIC Group with key responsibility for national branding and marketing . Alex leads a team with a focus on strengthening our relationships with online, print and TV media, national marketing events and monitoring marketing budget. Prior to joining EIC, Alex held positions in educational companies including New Oriental Education and Technology Group and Worcester Academy, an elite US boarding school. Alex is the author of two best-seller books and has a high profile online in China with his blog and weibo receiving more than 14 million hits. Alex received his Master of Education degree from Harvard University (2006- 2007),  Master of Arts degree from Tsinghua University (2002-2005) and Bachelor of Arts degree from Central China Normal University.