The interests, welfare and success of our students are at the core of our approach to counseling and service.We support our students from initial counseling, though their time studying abroad until they achieve successful academic outcomes. The success, development and wellbeing of our staff, measured through staff satisfaction, success and achievement, are core values with which we manage and inspire our people. We provide our staff with appropriate income, welfare, medical insurance, pensions and vacation benefits and ensure they work in a safe and pleasant environment.


We deliver timely, accurate and honest information to our students and carefully map out academic programs and pathways to advise students of the risks and challenges ahead. We maintain integrity in admissions and enrolments processes and deliver high quality application documentation to our partner institutions. We are ever vigilant against fraud. We take compliance very seriously and have developed systems to monitor and control risk across the organization.


We support and seek the highest levels of professionalism that will match or exceed industry standards and Codes of Practice. We actively participate in industry standards, recognition and accreditation processes with memberships in key industry bodies, including the AIRC. We were the first PRC organizations to achieve e-Visa status with the Australian Government, a recognition that we continue to cherish. Our Student Counselors actively participate in industry training in China and abroad to seek industry level qualifications.


We monitor and improve our service standards for both students and education partners with a philosophy of continuous improvement. We provide efficient and professional service and monitor and respond to complaints promptly. We have a Service Charter and a transparent complaints and customer feedback system. We survey our customers regularly to identify needs, concerns and improvements.