Representation

Why a Dedicated In-Country Representative?

Placing an In-Country Representative in our Education Business Centre offers a practical and economical solution to partner institutions who want to establish a dedicated presence in China.

After listening to feedback from EIC partner institutions, we understand their need to better control their brands, marketing message and student recruiting efforts in China. Our Partners are also seeking solutions to managing alumni networks, agency contacts, institutional links, and pre-departure student services and to more actively manage their in-market academic and pathway programs.

Given the regulatory and economic barriers to establishing a permanent Representative Office (RO) or Wholly Foreign Owned Enterprise (WFOE) in China, a dedicated In-Country Representative at our Education Business Centre provides an innovative and legally compliant platform through which our education partners can be more actively involved in directly delivering their brand message to students in China.

The EIC Education Business Centre offers EIC’s Partners a platform to take greater control of their marketing and brand in the complex Chinese marketplace. Partners can choose from a single desk and representative or create a more robust presence with dedicated staff and office space.

KEY BENEFITS

Be in control

Partners exercise a high level of control over their Representatives in the Education Business Centre, starting from active participation in representative selection, to setting KPIs and maintaining overall monitoring of marketing activity. Partners train their representative and supervise and direct their work through robust reporting and management processes.

Lower your costs

Using services located within the EIC Education Business Centre is significantly more cost effective than flying staff in and out of China or funding a standalone office.

Be legally compliant

Working with the EIC Education Business Centre ensures your presence within China is legal. The arrangements comply with Chinese legal requirements on employment, taxation, business and operational scope. The Education Business Centre also ensures compliance with the laws of the country of the relevant Partner and operate in accordance with industry ethical Codes of Practice and ethical business principles.

Have flexibility and autonomy

Within the Education Business Centre framework, institutions have a much higher level of flexibility and autonomy compared to other such services in China. Partners set the goals, targets and parameters for representative activity.

To discuss the opportunities for your institution in the Education Business Centre, please contact International Office Director (Charles) Yun Zhang: This e-mail address is being protected from spambots. You need JavaScript enabled to view it.