Superior Partner Service
The International Office focuses on strengthening relationships with our global network of Partner Institutions by delivering superior Partner services and pioneering effective and innovative solutions for Partners to control and promote their brands in a competitive Chinese marketplace.
With over 25 years of experience in student recruitment and an extensive network of offices reaching deep into China’s regional markets, the International Office has the knowledge and resources to bring your institution directly to the thousands of students who attend our events, visit our offices, and encounter us online every day.
As “push” advertising becomes increasingly irrelevant in a digital age, educational institutions must do more outside the confines of traditional marketing to make their brands known.
The International Office achieves this by helping partners increase and enhance their ‘touch points’ with potential students. Touch points are interactions between institutions and students that form impressions of brand, including direct interaction, advertising, news articles and conversations with family and friends.
We care about the integrity and enhancements of our Partner brands and deploy those brands only within the guidelines provided by our Partner. With a high degree of autonomy, our Partners will be able to deliver key messages across a range of channels to Chinese students.