Translation and Localization

"While 70 per cent of web pages in the world are in English, only 27 per cent of Internet users are English speakers, followed by Mandarin at 23 per cent."

- British Council’s Education Intelligence Unit

Having translated and localized marketing content for print and digital media is essential to be seen and noticed in an increasingly competitive environment of Chinese student recruitment.

Although prospective students may have sufficient proficiency in English to research their options, parents play an integral role in decision making for overseas study and likely to have limited or no knowledge of English or other foreign languages.

Given the importance place upon education for social advancement, and the fact that a student may be the family’s only child, parents are very concerned and highly involved with their child’s decision to study overseas.

To effectively promote your institution’s brand you must engage your prospects in their local language.

Partner Services can assist your institution to translate school information and marketing materials using professional translators knowledgeable of cultural nuances to reach your target audience.

To learn more about our translation and localization services, please contact Brett Prim, Client Services Manager: This e-mail address is being protected from spambots. You need JavaScript enabled to view it.