Our Team

The senior management of EIC Education is equipped with extensive industry experience and sophisticated educational backgrounds with a long term commitment to EIC’s corporation mission. More than 30% of EIC’s frontline consultants and teachers have overseas educational degrees. In particular, our high-end service teams graduated from top-notch universities worldwide.


Joe Li

Founder and Chairman of EIC Education

B.S., Tsinghua University
Master of Architecture, University of Tasmania
Mr. Li scored #1 in science category of Gaokao in Guangdong Province and was later awarded a full scholarship from the Australian government for graduate degree. As an industry pioneer, Mr. Li has devoted himself to international education for more than 20 years, transforming EIC Education into an international education institution with a global coverage, and working tirelessly to enhance the international competitiveness of Chinese students.

Ran Jin

CEO

MBA, Tsinghua University
Mr. Jin joined EIC Education in 2001 and has assumed the role of CEO since January 2021. Mr. Jin has over 20 years of general management experience in international education across marketing, branch office operations and corporate strategies. Mr. Jin has overseen the opening of over 10 branch offices, and spearheaded test preparation products development and digital marketing initiatives, including EIC Channel and Journey to Study Abroad.

Bei Guo

COO

MBA, Harvard University
B.A. in Economics., University of Tokyo
She has worked in the investment banking divisions of Merrill Lynch, Citigroup and has served as a mentor for a number of startup incubation.
She is an expert in career planning and international education, and has been invited to visit hundreds of world-famous schools. Author of the book “Empowering Your Future”, designed the “International Talent Competency Development Model” and the “Total Talent” assessment tool for Chinese youth. Recognized as a “Rising Star” by the World Organization for Women.

Ivis Liu

Vice President and General Manager of South China Region One, EIC Consulting

B.A., South China University of Technology
Ms. Liu has more than 20 years of experiences in the international education industry. She joined EIC Education in 2001 and has successively served as the Director of the Group's Australia and New Zealand Division, the General Manager of the EIC Guangzhou Branch, the General Manager of South China Region One, and the Vice President of of EIC Consulting.

Lee Zhang

Vice President and General Manager of North China Region, EIC Consulting

Mr. Zhang has lived in the UK for many years and has worked in the international education industry for nearly 20 years after obtaining a Master's degree. He has extensive experience in operations and management. Mr. Zhang joined EIC Education in 2010 and has since served as the General Manager of the EIC Consulting Beijing Branch, the General Manager of the North China Region, and Vice President of EIC Consulting.

Lynn Chai

General Manager of EIC Academy,
General Manager of EIC Study Tour,
General Manager of EIC Strategic Development Division

Ms. Chai returned from New Zealand in 2002 after completing her studies. She acquired an expertise of various education systems from around the world through her hands-on experience in almost all frontline positions. She served in senior management positions in many education consulting companies before joining EIC and has accumulated more than 20 years of industry experience.
In 2016, Ms. Chai was invited to help draft the publication of two National Standards for the study abroad industry.

Qingli Zheng

Deputy GM,  EIC Test Prep 
GM, Mindmax Academy 
Director, Test Prep Products Centre 

MSc Applied Linguistics, University of Oxford.
Mr. Zheng has over 20 years' experience in the language training and test preparation sector. Mr. Zheng was awarded High Distinction for his dissertation at Oxford University and scored 8.5 in IELTS. In addition, he has published four books and is very popular with students. During his 15 years' career, he has successfully helped numerous families in their international education planning, with many of his students admitted to Oxbridge and other top universities around the world.